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 时尚休闲男装，源自英国，拥有近三十人的设计师团队，为品味独特的消费者提供源源不断的最新最时尚的男装，尤其是休闲衬衣设计。
 秉承休闲、舒适、时尚的设计理念和专业、务实、认真的敬业精神，立志于妆扮有时尚品味的男人，一改传统男装的单调和刻板。
的产品线主要包括：衬衣、牛仔裤、夹克、T恤、毛衫，同时配以休闲鞋、背包、皮带、帽子等饰品。
的品牌风格演绎：
故事一：时尚是一场革命。这场革命的主题是：男人时尚。以往走在时尚前沿的总是女性，好象男人与时尚无关。未来，男人将成为时尚的主角。男人的时尚。
故事二：未来，男人可以没有酷型，但不可以没有时尚；男人可以失去时尚，但不可以失去品味；男人的时尚，在于品味。 低调的时尚。是时尚，更是品味。
故事三： 时尚是一种生活方式，品味是一种格调。未来，有对应风格的情侣装将成为时尚。 情侣系列，绵绵情义，无限时尚。
的目标消费群定位：
人口层面：男性，年龄在20-30岁之间。
心理层面：生活方式较为现代，易于接受现代西方的价值观。注重休闲、舒适、时尚，希望服装给其以时尚感，也希望通过服装来体现审美标准及品味。
职业层面：白领，服装设计师，造型师，年轻老板，时尚青年，在校大学生等。
品牌风格：低调的时尚。
MATE fashionable casual men's garments, which originated in U.K, owned a designer group of about 30 people, who provide continuous design for the consumers of the most fashionable casual shirt, especially men's garments.
MATE followed the casual, comfortable and fashionable designed idea and the professional, pragmatic, earnest occupational spirits, it determined to dress up the fashion men to change their traditional rigid and tedium.
The product line of MATE mainly includes: garments, jeans, jacks, T-shirts, sweaters and with casual shoes, bags, belts, hats and other decorations.
The development of the MATE Brand’s style:
Story One: Fashion is a revolution. The subject of this revolution is :
Men are fashionable. I n the past, they are women who are always on the front edge of fashion, it seems it is no relations in men and fashion. But in the future, men will be the main role of fashion. MATE, men's fashion.
Story Two: In the future, men can have not cool-style, but they can not have fashion. Men, who can lose fashion, but they can not lose their taste; the fashion of men lie in their taste. MATE, low-key fashion, and not only fashion, but also taste.
Story Three: Fashion is a kind of life-style, taste is a kind of tune. In the future, the lover's garments of corresponding style will become the fashion. MATE lover's series, the lasting feelings with the infinite fashion.
The targeted consumers' location of MATE:
Sex level: Men, whose age are between 20-30.
Psychological level: Those people who lead a modern life, are apt to the Western values, who lay emphasize on casualty, comfort, and fashion, they hope fashionable feelings in their clothing, and hope to show their beauty standards and taste by their clothing.
The style of MATE Brand: low key fashion.
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